About Us – Fenty Beauts

At Fenty Beauts, we believe beauty is not a one-size-fits-all standard—it’s a vibrant, unapologetic celebration of you. Founded on the principle that every person, regardless of skin tone, texture, or style, deserves to feel seen, confident, and radiant, we’ve built our brand around one simple mission: to create makeup that works with you, not against you.

Our journey began with a bold question: Why should anyone have to settle for products that don’t match their unique shade, or formulas that feel like a mask instead of a second skin? From that curiosity, Fenty Beauts was born, starting with our iconic foundation line—a range designed to span the full spectrum of skin tones, with inclusive shades that honor depth, undertones, and individuality. We didn’t stop there: our lip colors followed, crafted to complement every complexion with rich pigments, creamy finishes, and long-wearing formulas that let your personality shine through.

But we’re more than just foundation and lipsticks. “And so much more” means innovating across categories—think eyeshadows that pop on every skin tone, blushes that mimic a natural flush, and tools that make application effortless, whether you’re a makeup pro or just starting out. Every product is tested rigorously, not just for performance, but for comfort, inclusivity, and a little something extra: that “I woke up like this” confidence that comes from knowing your makeup is working for you.

What drives us? You. We listen to our community, learn from your feedback, and strive to evolve with your needs. Beauty, to us, is about empowerment—it’s the foundation (pun intended) of self-expression, and we’re honored to be part of your journey.

Have questions, ideas, or just want to say hello? We’d love to hear from you. Reach out anytime at [email protected]—because at Fenty Beauts, this isn’t just our brand. It’s yours.

Here’s to celebrating every shade, every style, and every version of you.

— The Fenty Beauts Team